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Windsor, CT, July 13, 2007 — LIMRA International announced today that Jim Kerley has assumed the role of president of LIMRA Services, Inc., the LIMRA subsidiary that provides a wide range of commercial services to LIMRA member companies and other customers.

Kerley became president as of July 1 following the retirement of Frank Santa-Donato, who served LIMRA for 32 years.

"LIMRA is so fortunate that a person of Jim's talent and caliber is able to join us at this time of great change, both for us and the member companies we serve," said Bob Kerzner, president and CEO of LIMRA. "Finding a suitable successor to Frank Santa-Donato was an immense challenge. But Jim has marketing expertise and deep knowledge of the industry that he has gained in a career spanning more than 30 years. He's a dynamic leader and will bring tremendous value to us in the challenges that lie ahead."

As head of LIMRA Services, Inc., Kerley will be responsible for the products and services that LIMRA offers in the areas of Assessment and Development, Regulatory and Complicance Services and Consulting. LIMRA generates revenue both from member dues and from commercial operations. Kerley will work to strengthen LIMRA's sales model and better align products and services with member needs.

About LIMRA International

LIMRA International is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA International at

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