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SEOUL, Jan. 29, 2008 — LIMRA International announced today a strategic partnership with Baeoom, a professional development and training company, to provide LIMRA products and services to its members in Korea.

"We are breaking new ground as we partner with Baeoom to further enhance our ability to serve our members in Korea," said Mr. Gary Aluise, vice president and managing director, International Operations, LIMRA International. "LIMRA now has a strong presence in Seoul that will increase the value and benefit of LIMRA membership by allowing better communication and service to our Korean members."

Mr. Aluise and Dr. Baik Yang, president and CEO of Baeoom, formally signed a memorandum of understanding (MOU) in a ceremony at Baeoom's headquarters in Seoul on Jan. 18, 2008. The agreement furthers LIMRA's goal of extending services "in-language, in-country" to more members around the world.

"LIMRA has been bringing knowledge and valuable services to our member companies in Korea for 50 years," Mr. Aluise said. "Baeoom will provide a physical presence and professional office in Seoul. Members will be able to communicate in Korean during standard Korean business hours to help them develop a strategic plan using LIMRA's powerful assessment, training and management tools to increase productivity and growth of their marketing and distribution channels."

Leveraging the combined knowledge, expertise and assets of the two organizations, LIMRA will gain a unique and unprecedented understanding of the Korean life insurance and financial service industries. This will benefit not only our Korean members but LIMRA members throughout the world.

"Our partnership is a win for everyone," said Dr. Yang. "Baeoom and LIMRA will have greater opportunities to grow and prosper within the Korean market and our member companies will have better access to the knowledge and expertise that has benefited members worldwide."

About LIMRA International

LIMRA International is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA International at

Media Contacts

Catherine Theroux

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Work Phone: (860) 285-7787

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Brooke Lacey

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