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WINDSOR, Conn., May 27, 2008 — LIMRA announced today that Eric Sondergeld will return to LIMRA on May 27, to lead its new strategic initiatives program.

“In this newly established position, Eric will dedicate his time to looking beyond the present and finding ways that LIMRA can be forward-thinking and grow our organization,” said Bob Kerzner, president and CEO of LIMRA, LOMA and LL Global. “Known for his knowledge and deep understanding of the industry, Eric is ideal to lead our new strategic initiatives program and help us be the premier research organization in our industry.”

As corporate vice president of strategic initiatives, Eric will be working on broad strategic initiatives to better position LIMRA for the future. For example, Eric will be responsible for developing and implementing Data Quest, a project designed to ensure that LIMRA’s data reflects the industry changes in terms of new products, expanded distribution methods, innovative compensation arrangements and other operational improvements. Eric will guide the efforts to re-examine all of the data LIMRA collects; determine new metrics needed to keep pace with industry changes; and adapt the collection methods and requirements so that it continues to be relevant and useful.

Eric also will examine the opportunities for benchmarking research in operational areas and explore ways LIMRA can collaborate with other organizations in the industry to expand our research.

“To remain competitive, I firmly believe you must invest in the future,” said Kerzner. “LIMRA’s future depends on our ability to identify and capitalize on opportunities that will strengthen our core and broaden our reach. Eric will be key in this endeavor.”

Eric previously worked for LIMRA from 1994 to 2007 as corporate vice president and director of retirement research.

About LIMRA International

LIMRA International is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA International at

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