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WINDSOR, Conn., Oct. 27, 2009 - LIMRA and the Hoopis Performance Network have formed a strategic partnership to bring their talent development and performance tools and services to a broader spectrum of insurance organizations and producers.

"LIMRA and Hoopis are two of the strongest names and service providers in the insurance and financial services field," said James Kerley, president of LIMRA Services, Inc. "Together we can help companies, managers and producers expand their knowledge and skills to meet the challenges of today's financial services marketplace."

"This is a great partnership as both our organizations have tremendous relationships and credibility across the industry," said Harry Hoopis, CEO and co-founder of the Hoopis Performance Network. "From key decision makers in the home office to the adviser on the front line, LIMRA and the Hoopis Performance Network have the resources necessary to increase productivity throughout the industry."

Harry Hoopis is considered an icon and visionary in the financial services industry. During his 40 years of industry-leading experience, Harry has been inducted into the GAMA International Management Hall of Fame and has been recognized for his contributions to the industry by receiving the Robert Templin Award for management development, NAIFA's Leadership in Life Award and the Master Agency Award every year since its inception. He is also the Past President of GAMA International and the GAMA Foundation Board. Known for decades of financial sales, marketing and consumer research, LIMRA is also a major provider of assessment, training and development programs for field sales representatives and executives in the life insurance and financial industry.

The Hoopis Performance Network is designed to serve as an online resource for sales representatives and organizational leaders in the insurance and financial services arena.

Under the partnership, LIMRA will work closely with the Hoopis Community, a key segment of the Hoopis Performance Network. They will collaborate on bringing their programs and content to both home office, field organizations and distribution networks seeking to build strong sales and management performance.

About LIMRA

LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.

About Hoopis

The Hoopis Performance Network is designed to serve as a training and development resource for sales producers and organizational leaders in the insurance and financial services arena. The resources provided by HPN have been field tested in our very own living laboratory from over 40 years of industry leading experience. Visit Hoopis Performance Network at www.hoopis.com.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com