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WINDSOR, Conn, Feb. 4, 2010 — LIMRA and LOMA announced today that their Virtual Worker System has received a 2009 Product of the Year Award for exceptional innovation from Technology Marketing Corporation's (TMC®) Customer Interaction Solutions magazine.

"We are thrilled to be recognized by Customer Interaction Solutions magazine for our unique program," said Kathy Reid, corporate vice president and director of LIMRA and LOMA's Assessment Solutions. "As more and more companies look to teleworking solutions, we believe it is important that they have the tools to identify the candidates best suited for telework and teach managers how to be most effective in this new working environment. Our Virtual Worker System does this remarkably well."

The Virtual Worker System is a research-based assessment and management program that helps managers determine which job applicants and current employees have the skills, work preferences and personal attributes to succeed as remote workers. It also offers a management training program, which shows how to integrate the assessment into effective recruiting, selection and development activities, as well as establish meaningful performance goals and improve employees' productivity in the remote work environment.

"The Virtual Worker System is unique from other programs in the market," noted Reid. "It combines assessment and hiring tools with development and management strategies to provide added value to companies who are looking for guidance in this new work environment."

"I am pleased to honor LIMRA and LOMA for their hard work and success. LIMRA and LOMA have demonstrated excellence in contact center technologies as well as provided ROI for the companies that use them," said Rich Tehrani, CEO, TMC. "For 12 years, Customer Interaction Solutions magazine has honored companies that show excellence in advancing technologies and application refinements," he added. 

The 12th Annual Product of the Year Award winners were featured in the January 2010 issue of Customer Interaction Solutions magazine,

LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

About LOMA
LOMA was founded in 1924, LOMA is an international association through which more than 1,200 insurance and financial services companies from over 80 countries engage in research and educational activities to improve company operations.

About TMC
Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, which the leading publication in the call/contact center, CRM and teleservices industries that have had such a positive impact on the world economy to continue to thrive.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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