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WINDSOR, Conn. Oct 15, 2012 — LIMRA today awarded Sumitomo Life Insurance Company the IQA (International Quality Award) Special Award during a ceremony at the Sumitomo IQA Annual Conference in Japan.

"I commend Sumitomo Life for its commitment to providing the highest level of training and development opportunities to their field force," said Gary Aluise, senior vice president and managing director LIMRA/LOMA International Operations. "For 50 years, leaders at Sumitomo have sent a clear signal of their dedication to excellence to their field force, which has a set them apart from the competition and provided a key differentiator in the market place."

The award recognizes Sumitomo Life for its commitment and contribution to helping advance both the qualitative and quantitative development of its sales representatives through the IQA programs for over fifty years since the founding of the program in 1960. Sumitomo Life is the first company worldwide to receive the IQA Special Award, which LIMRA established this year.

The IQA program is created to promote quality selling in the life insurance profession worldwide in 1960. Since then it has become one of the most prestigious awards in the industry, used by 65 companies in 21 different countries. This annual award is designed to honor sales representatives for excellent production and outstanding persistency of life insurance business.

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LIMRA Contact:

Catherine Theroux, (860) 285-7787, ctheroux@limra.com  

About LIMRA

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com

About Sumitomo Life Insurance Company

Founded in 1907, Sumitomo Life is one of Japan's largest mutual life insurance companies and headquartered in Tokyo and Osaka. The company sells life insurance, annuities and specialized health policies through 30,000 full-time sales representatives and a network of hundreds of financial institutions. Sumitomo Life has overseas offices in the US, the UK, Vietnam and China. Visit Sumitomo Life Insurance Company at: http://www.sumitomolife.co.jp/

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: 703-447-3257

ctheroux@limra.com

Erica L. Iorillo

Public Relations Consultant

Work Phone: (860) 285-7875

Mobile Phone: 860-371-8638

eiorillo@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

blacey@limra.com