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WINDSOR, Conn., June 4, 2012 — LIMRA is pleased to announce that its interactive retirement tool, Ready-2-Retire, has won a silver award from Horizon Interactive Awards in the category of educational mobile apps for 2011.

Celebrating its 10th anniversary, Horizon Interactive Awards is the leading international interactive media awards competition. Each year, it receives thousands of entries from countries around the world, from companies that develop interactive media. A panel of judges, made up of industry professionals, consider the creativity and originality, overall appearance and user experience, communication of message, technical merit and effectiveness. Those entries considered to be the "best of the best" are then recognized on an international stage for their excellence.

LIMRA’s Ready-2-Retire, developed with Impact Technologies Group, is an interactive media tool that allows consumers to envision how they might live in retirement by asking questions in a simple manner that helps the consumer establish goals, set priorities, and understand risks in retirement. The software then produces a personal retirement profile summarizing the investor’s desired retirement lifestyle plan, level of retirement preparedness, topics for review, and next steps.

“Our research found that less than a third of pre-retirees (ages 55-70 within five years of retirement) consider themselves very prepared for retirement,” noted Paul Henry, managing director, LIMRA Retirement Solutions. “In addition, pre-retirees say the idea of planning and preparing for retirement seems complicated and overwhelming. We created an entirely new type of tool to help people begin the critical process of retirement planning in a visual, interactive and non-threatening way. We are honored that such a prestigious organization recognized our efforts.”

The 2011 competition received more than 1,000 entries from nearly all 50 states and from countries around the world, including Turkey, China, Spain, UAE, Canada, France, Russia, Taiwan, Malaysia, Netherlands, Switzerland, United Kingdom, Czech Republic, Russia, Australia, Sri Lanka, Hong Kong, Saudi Arabia, Mexico and Germany.

For more information of Ready-2-Retire, please visit: Ready-2-Retire.

 

LIMRA Contact:

Catherine Theroux, 860-285-7787, ctheroux@limra.com.

 

About LIMRA

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com