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WINDSOR, Conn., Apr. 2, 2012 — Trustworthy Selling®, a new producer sales effectiveness program developed by LIMRA and Hoopis Performance Network, was awarded the Edulence 2012 Digital Media Innovators Award for best online university.

“We are thrilled that Trustworthy Selling has been recognized in this national forum,” said James Kerley, president, LIMRA Services. “As our own studies have shown, this innovative and ground-breaking program is remarkably effective in helping producers learn how to bridge the trust gap that exists with consumers, understand their clients’ needs and support them with their purchasing decisions.”

Edulence’s Digital Media Innovator Awards is an annual competition hosted to recognize the very best in digital media solutions. Eligible submissions must contain new features developed in the prior year showcasing digital innovation in their respective category. The Edulence nomination committee selects three nominees for each of the four categories – Public Website, Private Intranet, Online University and Content Distribution.

In 2012, Trustworthy Selling competed against more than 100 other submissions, winning the Online University category after nearly 25,000 votes were received. The 2011 Online University winner was Hoopis Performance Network, which partnered with LIMRA to create Trustworthy Selling.

This prestigious award follows a recent study of Trustworthy Selling’s efficacy, which found that producers who received the training reported remarkably better sales results than those who did not participate in the training. Trustworthy Selling approaches the selling process from a different perspective, combining three critical aspects of selling: consumer and industry research, field-tested sales skills and buyer psychology. This sales training program offers a conscious, competent approach to understanding buyer psychology. Using that knowledge, producers can improve their sales results.

For more information, visit Trustworthy Selling


LIMRA Contact:

Catherine Theroux, 860-285-7787,



LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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