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ATLANTA, Nov. 11, 2014— Executives from mid-size and smaller life insurance companies will gather at the 2015 Life Insurers Council Annual Meeting & Marketing Conference on Jan. 21-23, 2015 in Winter Park, FL to learn the latest strategies to engage consumers, improve productivity and increase market share that are scalable to their companies’ needs.

The event’s theme, “Growth through Innovation,” will explore emerging trends in the market that are driving innovation: 

  • Robert Kerzner, president and CEO of LIMRA, LOMA and LL Global, will talk about the internal and external trends that are impacting our industry and what companies need to do to improve consumer engagement, expand distribution productivity and better manage resources to compete in this evolving market.
  • Maria Ferrante-Schepis, MBA, CLU, managing principal of Insurance and Financial Services Innovation, Maddock Douglas, will share new thinking about how insurance should be marketed and sold to today’s consumers.
  • The event also features several case studies examining enterprise sustainability, marketing to the Hispanic market, improving management performance and the evolution of a small family-owned insurance company to a publicly traded company.
“LIC’s Annual Meeting offers unique networking opportunities for executives to share practical solutions and build valuable relationships that will resonate throughout the year,” said Jeffrey Shaw, executive director, Life Insurers Council.  “We are pleased to provide a well-rounded agenda with industry experts who present practical knowledge and best practices to generate growth.”
For more information or registration, contact or (770) 984-3724.

Media Contacts

Catherine Theroux, 860-285-7787,
Mark Morris, 860-285-7875,

About the Life Insurers Council 

The Life Insurers Council (, a nonprofit association founded in 1910, provides networking and practical business solutions for life insurance companies, especially small to midsize carriers. LIC brings member companies together to achieve improved performance through shared excellence. In 1997 LIC merged with LOMA, the premier association that improves insurance & financial services organizations’ management and operations through exceptional employee development, research, information sharing, and related products and services.


Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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