ATLANTA, Nov. 11, 2014— Executives from mid-size and smaller life insurance companies will gather at the 2015 Life Insurers Council Annual Meeting & Marketing Conference on Jan. 21-23, 2015 in Winter Park, FL to learn the latest strategies to engage consumers, improve productivity and increase market share that are scalable to their companies’ needs.
The event’s theme, “Growth through Innovation,” will explore emerging trends in the market that are driving innovation:
- Robert Kerzner, president and CEO of LIMRA, LOMA and LL Global, will talk about the internal and external trends that are impacting our industry and what companies need to do to improve consumer engagement, expand distribution productivity and better manage resources to compete in this evolving market.
- Maria Ferrante-Schepis, MBA, CLU, managing principal of Insurance and Financial Services Innovation, Maddock Douglas, will share new thinking about how insurance should be marketed and sold to today’s consumers.
- The event also features several case studies examining enterprise sustainability, marketing to the Hispanic market, improving management performance and the evolution of a small family-owned insurance company to a publicly traded company.
Media ContactsCatherine Theroux, 860-285-7787, firstname.lastname@example.org
Mark Morris, 860-285-7875, email@example.com
About the Life Insurers CouncilThe Life Insurers Council (www.loma.org/lic), a nonprofit association founded in 1910, provides networking and practical business solutions for life insurance companies, especially small to midsize carriers. LIC brings member companies together to achieve improved performance through shared excellence. In 1997 LIC merged with LOMA, the premier association that improves insurance & financial services organizations’ management and operations through exceptional employee development, research, information sharing, and related products and services.