2015 Life Insurers Council Annual Meeting & Marketing Conference Offers Practical Solutions for Mid-size and Smaller Life Insurers

ATLANTA, Nov. 11, 2014— Executives from mid-size and smaller life insurance companies will gather at the 2015 Life Insurers Council Annual Meeting & Marketing Conference on Jan. 21-23, 2015 in Winter Park, FL to learn the latest strategies to engage consumers, improve productivity and increase market share that are scalable to their companies’ needs.

The event’s theme, “Growth through Innovation,” will explore emerging trends in the market that are driving innovation: 

• Robert Kerzner, president and CEO of LIMRA, LOMA and LL Global, will talk about the internal and external trends that are impacting our industry and what companies need to do to improve consumer engagement, expand distribution productivity and better manage resources to compete in this evolving market.
• Maria Ferrante-Schepis, MBA, CLU, managing principal of Insurance and Financial Services Innovation, Maddock Douglas, will share new thinking about how insurance should be marketed and sold to today’s consumers.
• The event also features several case studies examining enterprise sustainability, marketing to the Hispanic market, improving management performance and the evolution of a small family-owned insurance company to a publicly traded company.