BOSTON, Aug. 21, 2014 — LIMRA and LOMA announced the winners of the second annual Social Media Silver Bowl Awards at the LIMRA LOMA 2014 Social Media Conference for Financial Services in Boston, Mass. on Aug. 21, 2014.
The Social Media Silver Bowl awards recognize originality, innovation and effective social media campaigns or programs run on Facebook, Twitter, LinkedIn, YouTube and other popular platforms. New categories were added this year to recognize the best use of social media for social good and to award the best use of social media by an agent or advisor. In addition, a "Best of the Best" was recognized from among the winning entries.
"LIMRA research shows that 93 percent of life insurance companies now have social media programs in place," said James Kerley, chief membership officer for LIMRA and LOMA. "With broad adoption like this, now the question becomes how to define social media excellence in financial services. That's why we created the Silver Bowl awards."
Kerley will co-moderate the presentation of the Silver Bowl Awards with Michael Lock, president and COO of Hearsay Social. "The quality of Silver Bowl Award entries showcases how companies and advisors are creatively incorporating social media into their business practices. Hearsay Social is proud to have the opportunity to sponsor this innovative recognition program," said Lock.
2014 LIMRA LOMA Social Media Silver Bowl winners are:
Best Use of Twitter and "Best of the Best"
John Hancock Financial Services: "We Run Together" sponsorship of the Boston Marathon
Best Use of Facebook
Sun Life Financial Asia: Rugby Canada sponsorship in the Hong Kong Sevens Tournament
Best Use of LinkedIn
Guardian Life Insurance Company: "LinkedIn Sales Navigator"
Best Use of YouTube
Prudential: "Bring Your Challenge" YouTube channel
Best Use of Other Social Network
Transamerica: TransformTomorrow on Tumblr
Best Use of Social Media for Social Good
Popular Bank (Puerto Rico): "Mi banco, Mi espacio" ("My Bank, My Space")
Best Use of Social Media by an Agent/Advisor
Thrivent Financial: Agent Natalie Kratzer
28 companies submitted 49 entries for consideration. LIMRA and LOMA enlisted 49 financial services executives to judge the submissions. No executive was asked to review the submissions from their company.
LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA's Web site at www.loma.org.