Skip to content

Trustworthy Selling® will now be part of The College’s Financial Services Certified Professional® designation.

WINDSOR Conn., NORTHFIELD, Ill., BRYN MAWR, Pa., Sept. 19, 2016 – LIMRA, The Hoopis Performance Network (HPN) and The American College of Financial Services have announced the formation of an educational partnership designed to benefit consumers and practitioners, as well as the financial services profession.

The agreement, effective immediately, allows individuals who have successfully completed the Trustworthy Selling course to earn credit toward The College’s highly regarded Financial Services Certified Professional (FSCP) designation.

Trustworthy Selling was developed through a unique collaboration between HPN, which specializes in financial sales and leadership training, and LIMRA, a worldwide research and development trade association for the financial services industry. The program addresses one of the profession’s most historically persistent issues: consumer trust.

“Trustworthy Selling is based on LIMRA’s broad research on consumer behavior and behavioral finance concepts,” said Kathy Reid, vice president, LIMRA Assessment and Development. “All of our studies suggest that using the tenets taught in Trustworthy Selling will significantly improve the productivity of financial professionals. We are thrilled that The American College is making it available to its students as part of the curriculum.” 

“The College has thoroughly reviewed Trustworthy Selling and has approved it as one of the electives for students pursuing the FSCP designation,” said Robert Johnson, president and CEO of The College. “This partnership will further promote the FSCP designation, while strengthening the skills necessary to align advisors with the consumer mindset in order to help bridge the trust gap in today’s market.”

The addition of The College, the nation’s largest non-profit educational institution devoted to financial services, completes a unique three-way partnership created to make a positive impact on the profession.

“We’re very proud of this partnership with The American College and the fact that Trustworthy Selling has received this recognition,” said Harry Hoopis, CEO of the Hoopis Performance Network. “With the recent Department of Labor ruling, the timing is excellent as Trustworthy Selling is perfectly aligned with advisors’ fiduciary responsibility towards their clients.”

# # #

About LIMRA 

Since 1916, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. To learn more about LIMRA, visit please visit

About Hoopis Performance Network 

The Hoopis Performance Network provides innovative sales training and leadership development resources to financial professionals worldwide. These field-tested resources and content have been developed from over 40 years of industry-leading experience. It is consumed through a variety of solutions including web-based training, live events, speaking, and consulting. For more information, visit:

About The American College of Financial Services 

The American College of Financial Services is the nation’s largest non-profit educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since 1927. The American College faculty represents some of the financial services profession’s foremost thought leaders. For more information, visit

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

Did you accomplish the goal of your visit to our site?

Yes No

© 2024, LL Global, Inc. Unauthorized use, reproduction, or reprinting of this material (or any portion thereof) for any purpose without express written permission from LL Global (LIMRA and LOMA) is strictly prohibited, including, without limitation, use with any current or future form of an Artificial Intelligence tool or engine.