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Windsor, Conn., March 23, 2017 – Shifting industry focus to customer engagement and predictive analytics will be top of mind for speakers at the 2017 LIMRA LOMA Canada Annual Conference.

Keynote speaker Rino D’Onofrio, FSA, FCIA, president and chief executive officer, RBC Life Insurance Company and senior vice president, RBC Insurance's Canadian Insurance Business, will offer his personal insight and knowledge to examine trends and forces reshaping the future of the industry.

“Selling life insurance has shifted from product-focused to customer-focused. Today, it’s about who you are selling to and how they respond to your brand and message, rather than what you are selling,” says Brent Lemanski, assistant vice president, LIMRA and LOMA Canada. “Industry leaders will walk away from this conference with a good idea of how to manage customer experiences in order to differentiate their business.”

Additional conference sessions will address changes in the economy, regulations, technology and demographics. More than 100 industry leaders from as many as 40 companies throughout Canada will attend the conference to learn from and engage with thought leaders and industry experts who will share their knowledge, strategies and insights.

The conference will take place at Manulife, Toronto, Ontario, May 18, 2017. For more information and to register online, please visit: 2017 LIMRA LOMA Canada Annual Conference



LIMRA Contacts 

Catherine Theroux, 860-285-7787,
Erica L. Iorillo, 860-285-7875,
Joseph L. Giasullo, 860-285-7786,

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About LIMRA 

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at

About LOMA 

LOMA is committed to business partnerships with its over 1,200 world-wide members in the insurance and financial services industry. Our goal is to improve company management and operations through quality employee development, research, information sharing, and related products and services.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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