Agent Retention Among Top Concerns at LIMRA's 2018 Distribution Conference for Financial Services

WINDSOR, Conn., January 18, 2018 — According to LIMRA’s latest Agent Production and Retention survey, almost three quarters of agency-building companies reported growth in their 2016 sales force. However, companies still reported low retention rates for agents who were within their first two calendar years on the job. Several speakers at LIMRA’s 2018 Distribution Conference for Financial Services will address talent management and discuss strategies to improve retention and recruit agents more effectively.

“Though most companies in our survey reported a growth in their sales force, without focused recruiting the sales force would decline about 25 percent in one year due to agent termination or agents leaving the sales force," said Patrick Leary, corporate vice president, distribution research, LIMRA. “With this in mind, our conference will include insights on how agency-building as well as other companies can better focus their efforts on creating strong recruiting and retention programs."

Leary, along with EY’s Mark Hopkins, are the closing speakers at the 2018 Distribution Conference. During their remarks they will share early findings from a joint LIMRA-EY advisor study, profiling today’s financial professional.

Featured topics at the conference include:

A panel on how InsurTech will play a role in the future of buying and selling insurance products, moderated by Jim Kerley, chief membership officer, LIMRA
A session on customer engagement, with Jon Cooper, CEO, Life.io and Jeff Wild, managing director, global operations, Life.io

This year’s conference will also include sessions on building a competitive sales channel in the consumer-centric environment and on digitally minded tactics for getting agents and advisors to use social platforms for selling.

LIMRA’s 2018 Distribution Conference for Financial Services will be held on Feb. 28 – March 2, 2018, in Ponte Vedra, Florida. The conference typically draws more than 300 distribution professionals, financial management specialists and heads of distribution, sales, marketing support, product development and training.

To learn more about the conference and to register, please visit LIMRA's 2018 Distribution Conference Page. Members of the press are welcome to attend the event at no cost. Please email media contacts for more details.

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About LIMRA

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.