WINDSOR, Conn., April 17, 2019 – LIMRA today announced that Beth Wood, vice president and chief marketing officer for Guardian Life Insurance Company, will be the keynote speaker for their 2019 Marketing Conference. The conference will be held in Boston, Massachusetts from May 29 - 31, 2019.
Wood will explore the importance of reimagining the client experience and how to leverage modern marketing technologies. She will review several methods being employed by today’s insurance companies and top marketers to effectively reach and engage with consumers.
The Marketing Conference draws hundreds of industry professionals involved in all areas of marketing – product, consumer, producer, digital and strategy – as well as research and consumer insights and communications, advertising and branding. The conference will focus on many topics, including digital initiatives, consumer insights, customer experience, marketing strategies and more.
Lisa Tanzer, president of Life is Good, will share her experience to help audiences unveil a deeper meaning to their work. She will offer lessons on gratitude, openness and compassion to show how a simple mindset can transform a company’s culture.
Additional speakers include:
- Tom Fishburne, creator of Marketoonist and author, will discuss how this new wave of technology can help marketers connect with their audiences more deeply and directly.
- Eric Sondergeld, corporate vice president and director, LIMRA, will share how understanding the purpose of our industry can help inspire marketers’ desire to hit their goals.
- Nancy Harhut, chief creative officer, HBT Marketing, will share findings from behavioral science studies on consumers and the opportunity it presents for marketers as they develop campaigns.
During the conference, LIMRA will also announce the winners of the 2019 Creative Connections Award contest. In its third year, the awards recognize creative excellence, innovation and highlight best practices in financial services marketing.
LIMRA’s 2019 Marketing Conference will be held at the Westin Waterfront in Boston. Members of the press are welcome to attend the event at no cost. Please email media contacts below for more details.
For more information and to register online, please visit https://www.limra.com/marketingconf.
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Serving the industry since 1916, LIMRA, a worldwide research, consulting and professional development organization, is the trusted source for industry knowledge, helping nearly 600 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.