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BOSTON, Mass., May 30, 2019—LIMRA today announced the winners of the third annual Creative Connections Awards at its 2019 Marketing Conference in Boston.

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. 

This year, LIMRA established two categories by company size. Separate platinum and gold awards were awarded to companies with 4,500 corporate employees or less and for companies with more than 4,500 corporate employees. The contest was open to any financial services firm (LIMRA or LOMA membership is not required) except service providers and software companies unless they are entering on behalf of their clients and have their clients consent.

Twenty-three companies from seven different countries submitted a total of 33 entries for consideration this year. LIMRA enlisted 15 financial services executives and marketing experts to judge the submissions. Executives did not review submissions from their own companies. The final award winners were determined based on how well they demonstrate the ability to integrate multiple marketing tools and channels to build connective campaigns that support business objectives for their company.

The 2019 LIMRA Creative Connections Award winners for large companies:

The 2019 LIMRA Creative Connections Award winners for small companies:

“Today, marketing is about advancing company growth through unique experiential campaigns that not only engage and motivate the customer but resonate with them on a very personal level,” said Lisa Tanen-La Fontaine, chief marketing officer, LIMRA and LOMA. “While all of the submissions were exceptional, the winning companies submitted compelling campaigns that connected with consumers, inspired action and left an indelible brand impression.”

Congratulations to the winners!

Zach James & Amy Krishnathasan representing Canada Life
Katherine Kirkpatrick representing First Command
Katelyn Chamberlin representing Sammons Financial Group
Alison Salka & Lisa Tanen-La Fontaine representing LIMRA


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Serving the industry since 1916, LIMRA, a worldwide research, consulting and professional development organization, is the trusted source for industry knowledge, helping nearly 600 insurance and financial services companies in 64 countries. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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