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ATLANTA, Feb. 11, 2020 – Financial services professionals from claims, customer service, information technology, marketing and new business are invited to the 2020 LOMA Customer Experience Conference March 25-27 to learn how to improve customer satisfaction, loyalty and advocacy. The event will be held at the InterContinental Hotel in New Orleans, Louisiana.

A recent LIMRA/NEOS study, “Next-Level Customer Experience: How Do Insurers Get There?found the three top objectives for customer experience programs at life insurance and annuity companies center on customer needs — improving service practices to meet customer needs, aligning company goals with customer needs and increasing employee awareness of customer needs. This conference will address these and other issues

“In today’s world, the digital customer experience is becoming as important a differentiator for brands as product and price,” said Alison Salka, Ph.D., senior vice president and director of research for LIMRA. “To reach the ‘best-in-class’ level of customer service, insurers must relentlessly improve customer journeys across channels and business functions.”

Keynote speakers include:

The conference will also include case studies, topics such as call center employee engagement, using technology to share customer journeys, taking a human approach to modernization, leading through change and much more.

The 2020 LOMA Customer Experience Conference will be held at the InterContinental Hotel. Members of the press are welcome to attend the event at no cost. Please email media contacts below for more details. For more information and to register online, visit 2020 LOMA Customer Experience Conference.


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About LOMA

Established in 1924, LOMA helps to advance the financial services industry by empowering more than 900 financial services companies in 57 countries with knowledge, insights, connections, and solutions. Visit LOMA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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