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Windsor, Conn., Dec. 3, 2020—LIMRA today announced the 2020 winners of the Creative Connections Awards.

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing.

In 2019, LIMRA established two categories by company size. Separate platinum, gold and silver awards were given to companies with 4,500 corporate employees or less and for companies with more than 4,500 corporate employees. The contest was open to any financial services firm (LIMRA or LOMA membership is not required) except service providers and software companies unless they are entering on behalf of their clients and have their clients’ consent.

This year, 38 companies from seven different countries submitted 45 entries for consideration. The final award winners were determined based on how well they demonstrate the ability to integrate multiple marketing tools and channels to build connective campaigns that support business objectives for their company.

Congratulations to the winners!

The 2020 LIMRA Creative Connections Award winners for companies with more than 4,500 employees:

The 2020 LIMRA Creative Connections Award winners for companies with less than 4,500 employees:

“Marketing campaigns, like those from the winning companies, demonstrate innovation and the desire to make financial services products and services accessible to consumers who need them,” said Lisa Tanen-La Fontaine, chief marketing officer, LIMRA, LOMA, LL Global. “We are so inspired and awed by all of the entries and the genius marketing professionals behind them. They are very creatively and strategically meeting people where they are in their journey toward financial security.”


About LIMRA® 
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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