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WINDSOR, Conn. July 22, 2021 – LIMRA has released the RightChoice System, a new approach to the candidate journey that allows financial services companies to tailor the way they assess sales candidates to align with their goals and improves the candidate and hiring manager experience.

The RightChoice System is perfect for field hiring managers seeking to recruit financial sales professionals for all individual financial products including life insurance, property & casualty insurance, retirement, wealth management, and investments. Hiring managers can use the RightChoice System’s components to form an assessment program suited to their sales culture, creating an engaging, well-rounded experience that examines multiple dimensions of a candidate.

“We are excited about the release of RightChoice for our industry. With this new system, we are providing our members with the flexibility they have asked for as they assess candidates for various sales roles,” said Kathy Reid, vice president, LL Global Talent Solutions. “This is not a one-size-fits-all solution, but a program that can be tailored to address a company’s individual needs.”

The RightChoice System improves the candidate and hiring manager experience by providing more visual and streamlined reporting. Candidates can receive personalized reports that detail their strengths and opportunities for career growth. Hiring managers receive straightforward results that they can easily interpret to make informed decisions based on the proven predictability they have come to expect from LIMRA assessment solutions.

The RightChoice System comes at a time when employers are feeling the challenges of recruiting qualified talent. The re-opening of the economy in the wake of the pandemic has upended the labor market. Still this creates an opportunity for our industry to redefine and recalibrate our processes toward what today’s candidates value most.

“In this challenging talent landscape, RightChoice System provides an engaging and personalized candidate experience,” noted Reid. “The feedback we’ve received so far has been overwhelmingly positive, so we’re looking forward to bringing RightChoice to the industry at large.” 

For more than 100 years, LL Global has developed cost-efficient, industry-standard solutions like anti-money laundering training, the Customer Assurance Program, best interest training and the Remote PROductivity Toolkit to help financial services companies address common challenges with remote workers. RightChoice is one more industry solution LL Global is offering to help member companies achieve their business goals. Currently, the RightChoice System is available in the United States and Canada.

For more information on the new assessment system, please visit:


About LIMRA® 
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at

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