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WINDSOR, Conn., June 1, 2021 — Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, the leading periodical for sales managers and sales vice presidents since 1981, recently gave Trustworthy Selling honorable mention among the top 25 sales training companies across all industries.

The sales effectiveness program Trustworthy Selling uses Hoopis Performance Network’s proven language and techniques and LIMRA's research insights on consumers and their behaviors to equip financial professionals with the knowledge and skills to engage today’s consumers on their terms and—as a result— increase their sales.

The main criteria used for selecting honorees included:

Trustworthy Selling 2.0 offers training for agents at all stages of their careers. There are levels for financial representatives starting out, those with one or more years of experience, as well as multi-line professionals who need to pivot to life and financial services products.

Several delivery options, including virtual, are available to suit companies’ training needs. To date, more than 20,000 financial services sales representatives have gone through Trustworthy Selling—on average, this led to a 20-30% lift in productivity.

“Our entire Trustworthy Selling team is honored by this recognition and so proud to be considered among the best sales training companies,” said Joey Davenport, president, Hoopis Performance Network. “Our mission has always been to equip financial professionals with the knowledge and skills they need to provide financial security worldwide.”

 To learn more about Trustworthy Selling, visit


About LIMRA®  
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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