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WINDSOR, Conn. May 12, 2022 — According to the 2022 Insurance Barometer Study, 106 million Americans believe they don’t have sufficient life insurance coverage, a 4% increase from 2021. Insurance marketing leaders will gather to deliberate on the best marketing strategies to engage consumers at the 2022 Marketing Conference, which will be held June 1 – June 3, in Orlando, Florida.

“How we communicate the value of life insurance to consumers — emphasizing its benefits, busting myths and reaching underserved markets — will go a long way in closing the life insurance coverage gap,” noted Tina Beckwith, chief marketing officer for LIMRA and LOMA. “The Marketing Conference will be a great opportunity for leaders to discuss effective communications that drive consumers to take action.”

Opening up the conference, Kelley Gay, senior vice president, and chief marketing officer for OneAmerica will discuss the power of connecting your company’s purpose with efforts around marketing, digital, communications, and brand experiences to deliver greater impact with customers.  

Additional keynote speakers:

Additional concurrent sessions will cover reaching underserved consumer markets, customer advisory boards for marketing research, attracting talent to financial services, data analytics, artificial intelligence and marketing wellness benefits to clients.

For more information about the event, including registration and agenda, visit the 2022 LIMRA Marketing Conference

Members of the press are welcome to attend at no cost. Please email the media contacts below for more details.

At LIMRA and LOMA, the health and welfare of our attendees are our highest priorities. Therefore, attendees must provide proof of full vaccination against COVID-19 (as defined by the CDC) or a negative COVID-19 test within 48 hours of arrival. This policy is subject to change based on CDC guidelines, state, and city regulations.


About LIMRA® 
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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