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WINDSOR, Conn. January 12, 2023 — LIMRA’s 2023 Distribution Conference will be held March 1 – 3 in Orlando, Florida. This year’s conference – themed “Bringing Purpose to Life” – will focus on emerging opportunities and challenges in distribution and what these could mean for carriers.

Each year, the Distribution Conference attracts industry professionals involved in distribution channel growth, productivity, and strategy.

“As the industry keeps evolving, we must continue finding new ways to equip financial professionals with the means to effectively engage their clients,” explains John Carroll, senior vice president of member relations and sales for LIMRA and LOMA. “This year's conference will give distribution professionals fresh insights to act on our industry purpose for consumers.” 

Tim Gerend, executive vice president and chief distribution officer for Northwestern Mutual, will deliver the opening keynote, offering his insights on marrying effective distribution strategies with industry purpose to drive successful business outcomes and customer satisfaction.

Alison Salka, senior vice president and head of LIMRA research, will deliver five insights around industry trends that are influencing the evolution of distribution. Leveraging her remarks, attendees will be able to develop new strategies to navigate an uncertain economy and changing consumer priorities.

Additional sessions at this year’s event include:

The Distribution Conference will also include five interactive roundtable discussions that will explore consumers' post-pandemic needs, financial barriers to entry, integrating wealth management with insurance, inclusive recruiting practices, and reaching underserved markets.

For more information on the 2023 Distribution Conference, including registration and agenda, visit

Members of the press are welcome to attend the event at no cost. Please email the media contacts below for more details.


Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 financial services member organizations navigate change with confidence. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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