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Long-standing collaboration between LIMRA and Hoopis Performance Network recognized

WINDSOR, Conn. May 18, 2023 — Trustworthy Selling was named one of the Top Sales Training Companies of 2023 by Selling Power, Inc., a multi-channel media company and producer of Selling Power magazine — the leading digital magazine for sales executives.

Since 2013, Trustworthy Selling, developed by LIMRA and Hoopis Performance Network (HPN), has helped more than 25,000 financial professionals strengthen customer engagement strategies and improve productivity.

The sales effectiveness training uses tenets of behavioral economics and buyer and seller psychology to help financial professionals. Between LIMRA’s insightful market research and HPN’s proven sales techniques, the award-winning program equips financial professionals with the knowledge and skills to build authentic client relationships that lead to sales success.

“Consumer demand for financial advisors is growing. Forty-one percent of respondents say they have a primary professional financial advisor, and 24% say they are looking for an advisor,” explained David Levenson, president and CEO for LIMRA and LOMA. “Through Trustworthy Selling, financial professionals can differentiate themselves from the competition using proven skills, behavioral techniques, and market insights.”

Selling Power used these main criteria for selecting the top companies:

Trustworthy Selling offers three learning editions for each stage of a financial professional's journey. Each edition provides a powerful combination of tools and techniques that can be delivered in three ways—self-study, a virtual classroom, or blended learning—to benefit your organization through an immersive, interactive learning system.

Trustworthy Selling has a proven record of success. Upon completing the program, financial professionals saw an average increase of 46% in first-year commissions, a 25% increase in new clients, and their premium was up 32%.

“We are honored that Trustworthy Selling has been recognized for three consecutive years for its positive impact on financial professionals’ development,” noted Levenson. “It’s a testament not only to the partnership between LIMRA and HPN but to the financial services industry as a whole as we foster a culture built on trust for the clients we serve.”

To learn more about Trustworthy Selling and how it works, visit


About LIMRA® 

Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at

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