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Leaders will discuss significant industry changes influencing distribution and the opportunities to help close the insurance coverage gap.

WINDSOR, Conn. January 17, 2024 — LIMRA’s 2024 Distribution Conference will be held February 26–28 in Fernandina Beach, Fla. This year’s conference — themed “Winning Together” — will focus on major changes in the distribution space and how harnessing these changes can help our industry close the insurance coverage gap.

“We know consumers have a great need for insurance products in the U.S. The only way to address this need is together as an industry,” explains John Carroll, senior vice president, head of Life & Annuities, LIMRA and LOMA. “Leaders will leave the LIMRA Distribution Conference with new ideas on how to approach clients and leverage distribution channels to help more consumers with their insurance and annuity needs.” 

Kicking off the conference, Bryan Hodgens, who heads LIMRA research, will outline five opportunities within the growing U.S. life and annuity markets that distribution leaders can capitalize on to expand their business.

Afterward, John Kennedy, executive vice president and chief distribution and brand officer for Lincoln Financial, will provide his perspective on the future of the financial services industry.

Additional general sessions at this year’s event include:

The Distribution Conference will feature breakout sessions covering emerging trends and challenges including adopting AI and ChatGPT to improve the customer experience, retaining talent while attracting younger producers and carriers, evolving technology and digital distribution, and overcoming barriers to help close the coverage gap.

For more information on the 2024 Distribution Conference, including registration and agenda, visit

Members of the press are welcome to register to attend the event at no cost. Please email the media contacts below for more details.


Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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