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WINDSOR, Conn., Jan.  20, 2026 — The 2026 Distribution and Marketing Conference will take place February 23ꟷ25 in Orlando, Fla. Attending leaders will participate in discussions on building consumer trust through effective marketing and distribution alignment in the age of AI.

“According to LIMRA research, nearly 8 in 10 consumers say they trust their financial professionals and look to engage with their agent when considering a purchase,” explains Sean Grindall, chief member relations and solutions officer, LIMRA and LOMA. “Too many people don’t know where to turn for advice. The 2025 LIMRA-Bain research recommends digital marketing teams leverage artificial intelligence and data analytics to expand engagement, improve the lead quality for their distribution, and ultimately increase the likelihood of a sale. This year’s conference is going to explore how the most successful distribution and marketing teams are doing this.”

Bryan Hodgens, senior vice president and head of LIMRA Research, will kick off the event, sharing LIMRA’s latest research about the financial professional segments who have achieved the most significant increases in annuity production over the past five years. He will discuss the factors driving the annuity market gains and what will most influence future growth. 

Additional general sessions at this year’s event include:

• Jonathan Brill, business futurist, ai inventor, and transformation architect, will equip leaders with skills on future-proof frameworks to embrace change and tools and techniques to overcome uncertainty.
• Tiffani Bova, chief strategy and research officer at the Futurum Group, will deliver to leaders clear, actionable guidance on how to future-proof their businesses. Attendees will learn how aligning customer insight, employee experience, cost optimization, and strategic investment is crucial for staying competitive.
• Wendy Edelberg, senior fellow in economic studies, the Brookings Institution, will discuss how the macroeconomy can impact distribution. Attendees can use her insights to adjust their strategies in response.

Breakout sessions will cover topics around harnessing artificial intelligence to transform distribution and marketing, building trust and branding, the untapped opportunity for cross-selling, mitigating risk, empowering producer accountability and decentralizing sales roles.

“Although new technologies and AI have offered greater ability to gain actionable insights and measure the success of the campaigns, the real innovation is how it enables marketers to build data-driven strategies that connect campaigns with sales outcomes,” said Tina Beckwith, chief marketing officer, LIMRA and LOMA. “The breakout sessions are designed to help marketing leaders adapt to evolving market demands.”

The Distribution and Marketing Conference attracts life insurance and annuity distribution and marketing professionals involved in channel growth, productivity, and strategy.

For more information on the 2026 Distribution and Marketing Conference, including registration and agenda, visit https://www.limra.com/en/events/conferences/2026/2026-distribution-and-marketing-conference/agenda/.

Members of the press are welcome to register to attend the event at no cost. Please email the media contacts below for more details.

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About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help nearly 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.