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WINDSOR, Conn. and CHICAGO, May 13, 2026—LIMRA and Hoopis Performance Network (HPN) proudly announce their sixth consecutive recognition from Selling Power as a top sales training provider for their collaboration, Trustworthy Selling. This honor highlights their commitment to delivering innovative, high-impact training that drive sales success across the financial services industry.

The annual award evaluates sales training organizations on the scope and quality of their programs, level of innovation, client satisfaction, and overall impact on the sales training marketplace. Selling Power is a leading digital magazine for sales leaders, offering research, insights, and best practices to evaluate sales performance.

“Trustworthy Selling continues to exemplify its proven track record of success, with over 40,000 graduates worldwide and counting. Those who complete the program see an average productivity increase of 25% or higher,” said Sean Grindall, Chief Member Relations and Solutions Officer, LIMRA and LOMA. “As we continue to see our industry evolve its distribution models, supporting our members and their development and training is imperative, so we are thrilled that Selling Power continues to recognize the unique value Trustworthy Selling brings to financial professionals.”

"We're honored for Trustworthy Selling to be recognized among the top sales training companies for the sixth year in a row," said Joey Davenport, President of HPN. "It is incredibly rewarding to see more than 40,000 financial professionals worldwide using our framework to accelerate their career while providing financial security to their clients."

Designed specifically for financial professionals, Trustworthy Selling delivers practical, research‑based training across sales strategies, leadership development, and relationship‑based selling which helps firms adapt to changing client expectations and distribution models.

To learn more about this award-winning sales effectiveness program, visit Trustworthy Selling.

About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help nearly 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About Hoopis Performance Network (HPN)

Hoopis Performance Network (HPN) provides customized sales training, coaching, and performance development for financial professionals, helping them increase productivity and achieve their goals.