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We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

Canadian Individual Life Insurance Sales

Jun 27, 2025

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.

Insights on the Consumer Decision-Making Process for Life Insurance Series

Jun 26, 2025

LIMRA conducted a research study among U.S. consumers to understand the relative importance of annual cost, face amount, application/underwriting method, brand reputation, and personal recommendations in decision-making about life insurance purchase.

Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Jun 26, 2025

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.

U.S. Worksite/Voluntary Sales and In Force

Jun 25, 2025

Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q1 2025 data.

Your Member Relations Director

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

The TIP in Tipping Point: Trust, Influence and Price

Over half of Americans overestimate life insurance costs and believe it is out of reach. What s fueling the confusion and how can trust and influence shift the tide?

Fueling Employees' Success Through Continuous Learning

Skills are evolving fast — are your employees keeping up? Learn how just-in-time learning boosts agility, engagement and growth. See how top companies are doing it.

The Cost of Fast-Tracking the Wrong Application

Fast-tracking the wrong applicants is costing insurers $74.7 billion a year. Discover how early data checks can cut fraud, speed up approvals, and build customer trust.

Eyes on the Industry’s Future Through Scenario Planning

Scenario planning isn't guesswork, it's leadership in action. It equips leaders to navigate uncertainty with confidence. Explore the power of scenario planning today!

Spotlight on: Aaron Seurkamp at Protective Life Corporation

From internal wholesaler to division president, Aaron’s 21-year journey at Protective Life is a masterclass in growth. Follow his journey and tap into his insights.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and relevant reports on a variety of topics.

Think Big: Develop Strategic Thinking and Mindset

Are you ready to elevate your leadership? Unlock your strategic thinking and master developing your strategic mindset to navigate challenges in today’s world.

Your Contact at LIMRA

Faye W. Williamson

Member Relations Director

Work Phone: (860) 285-7826

fwilliamson@limra.com

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