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Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

Life Insurance Sales: Trends and Future Outlook (Infographic)

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

Canadian Individual Critical Illness Insurance Sales

Mar 24, 2025

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q4 2024 data.

U.S. Individual Life Insurance Sales

Mar 20, 2025

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 4Q 2024 Data.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Obesity Drugs and Insurance: Navigating Emerging Trends

Obesity is on the rise, but new medications offer hope. Discover how these drugs could not only improve health but also life, disability and critical illness portfolios.

Lifelong Impact: Enhancing Employees’ Careers

Transform your talent strategy. Understand the importance of industry knowledge and professional development in building a resilient workforce. Read the full article.

An Opportunity to Support Women’s Financial Security

Women are more educated and employed than ever, yet financial disparities persist. Women still earn less and worry more about finances. Understand how life insurance can bridge the gap.

Spotlight On: Brent Korte, SVP – CMO, Ameritas

Brent, who is also the Chair of LIMRA’s CMO Committee, shares his journey through financial services and offers insights on aligning strategic goals with day-to-day operations.

Life and Annuities Forecast: What’s Ahead Through 2027?

Dive into our in-depth forecast of life and annuity sales trends through 2027. Understand the economic and demographic drivers behind the market shifts. Discover more in our detailed forecast.

Navigating the Coral Reef of Intermediary Distribution

The financial distribution ecosystem is changing quickly. See what BGAs and IMOs are focusing on and how they are adapting to new market dynamics to position themselves for growth and success.

Personalizing the Pathway to Executive Leadership

By 2036, 50 percent of the insurance industry workforce is expected to retire, leaving a significant talent gap. Understand what it takes to develop and set next-generation leaders up for success.

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