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Kansas City Life

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

Ascent to Agency Success: Recruiting, Training, and Retaining High Performing Agents in Asia Series

Jul 18, 2025

Insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.

Individual Life Combination Products

Jul 10, 2025

A detailed look at the state of the combination product market. New 2024 Annual Review.

The Canadian Pension Market

Jul 10, 2025

This quarterly survey benchmarks Canadian pension sales and member activity. New Q1 2025 market report and glimpse.

2025 Institutional Retirement Reference Guide

Jul 9, 2025

Data and more data about workplace retirement plans and their stakeholders.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

AI and the Future: The Critical Role of Quality Assurance

Manual testing is out. AI-driven quality assurance is in. Step into the future with intelligent systems that cut costs and boost compliance. Modernize your QA today.

Spotlight on Ann McGarry, CMO at Securian Financial

Rebranding a 138-year-old company isn’t easy — but Ann McGarry made it resonate inside and out. Explore how bold leadership and vision can reshape brands.

Navigating Disruption With Courageous Leadership

When disruption hits, mindset matters. Courageous leaders embrace change, inspire others and act boldly. Leverage disruption to your advantage!

Navigating Disruption With Courageous Leadership

When disruption hits, mindset matters. Courageous leaders embrace change, inspire others and act boldly. Leverage disruption to your advantage!

AI Group Launches AI Risk Classification (AIRC) Model

AI is transforming financial services, but with innovation comes risk. Learn how LIMRA and LOMA’s AIRC Model and AIRE Framework can help firms manage AI.

Young Consumers: ‘Make it Easy to Learn, Easier to Buy’

Young adults want life insurance to be transparent, relatable, and easy to act on. Understand what they expect — and how to meet them with simplicity, trust and ease.

The TIP in Tipping Point: Trust, Influence and Price

Over half of Americans overestimate life insurance costs and believe it is out of reach. What's fueling the confusion, and how can trust and influence shift the tide?

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