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Protective Life

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

U.S. Individual Life Insurance Sales

Jun 6, 2025

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q1 2025 data.

U.S. Workplace Supplemental Health Insurance

Jun 4, 2025

Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q1 2025 data.

U.S. Workplace Dental and Vision Sales and In Force

Jun 4, 2025

Schedule your check-up on the latest market results for dental and vision products sold in the workplace. New Q1 2025 data.

Canadian Group Life and Health Insurance Sales

May 14, 2025

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2025 data.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Fueling Employees' Success Through Continuous Learning

Skills are evolving fast — are your employees keeping up? Learn how just-in-time learning boosts agility, engagement and growth. See how top companies are doing it.

The Cost of Fast-Tracking the Wrong Application

Fast-tracking the wrong applicants is costing insurers $74.7 billion a year. Discover how early data checks can cut fraud, speed up approvals, and build customer trust.

The TIP in Tipping Point: Trust, Influence and Price

Over half of Americans overestimate life insurance costs and believe it is out of reach. What s fueling the confusion and how can trust and influence shift the tide?

Eyes on the Industry’s Future Through Scenario Planning

Scenario planning isn't guesswork, it's leadership in action. It equips leaders to navigate uncertainty with confidence. Explore the power of scenario planning today!

Spotlight on: Aaron Seurkamp at Protective Life Corporation

From internal wholesaler to division president, Aaron’s 21-year journey at Protective Life is a masterclass in growth. Follow his journey and tap into his insights.

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

Life and Long-Term Care: Americans Seek Security

Primary caregivers, especially Millennials, juggle caring for kids and older adults. They need solutions. How can carriers help? Discover how to make a difference.

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