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Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.
The Canadian Pension Market

This quarterly survey benchmarks Canadian pension sales and member activity. New Q1 2025 and Q3 2024 market report and glimpse.
Canadian Individual Life Insurance Sales

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.
Insights on the Consumer Decision-Making Process for Life Insurance Series

LIMRA conducted a research study among U.S. consumers to understand the relative importance of annual cost, face amount, application/underwriting method, brand reputation, and personal recommendations in decision-making about life insurance purchase.
Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.