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Uncover buyer patterns to strategize future success.

LifeCompass provides vital information for market development, product design, sales and distribution planning, and financial and client management.

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Visualize with Multiple Dashboards

LIMRA's LifeCompass

Accurate, targeted market intelligence at your fingertips

Find the opportunities that best fit your company’s strengths, segmentation approach and business strategy. LifeCompass is your one-stop resource for seeing not only your company’s sales data, but also publicly available demographic information, snapshots against the sales data of other participating companies, and sales for all Retail Individual Life Sales Survey Study participants.

This state-of-the-art online system put the controls in your hands to mine, filter, and analyze data anytime, anywhere, to help you:

  • Answer Business Questions Quickly
  • Expand Sales, Marketing and Competitive Intelligence
  • Enhance Product Development Intelligence
  • Track Distribution Developments

LifeCompass Demos

  • Explore the potential of the LifeCompass program.


For Participating Companies

  • Participating companies may access their LifeCompass dashboards here.

    My LifeCompass

Compass Resources

Compass Programs

Explore your product buyer data and uncover sales and distribution patterns to help predict sales outcomes using LIMRA’s in-depth LifeCompassTM and AnnuityCompassTM database platforms.


Tap into the power of the industry’s first database of annuity buyers and owners.

Contact Us

Marianne A. Purushotham, FSA, MAAA

Research Actuary

Work Phone: (860) 298-3835

Elaine F. Tumicki, CLU, ChFC, LLIF

Corporate Vice President, Insurance Research – Product

Work Phone: (860) 285-7749