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Explore buyer data to identify new opportunities for growth.

Utilize LIMRA’s AnnuityCompass to leverage the power of the industry’s first database of annuity buyers and owners.

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LIMRA's AnnuityCompass

Accurate, targeted market intelligence at your fingertips

LIMRA’s AnnuityCompass is your go-to resource for mining and analyzing industry data on annuity sales and in-force assets. You also can see your company’s sales data at a much more granular level, and chart future sales opportunities with the integrated demographic and geographic information.


This state-of-the-art online system put the controls in your hands to mine, filter, and analyze data anytime, anywhere, to help you:

  • Answer Business Questions Quickly
  • Expand Sales, Marketing and Competitive Intelligence
  • Enhance Product Development Intelligence
  • Track Distribution Developments
  • Improve Product Management Knowledge

AnnuityCompass Demos

Explore the potential of the AnnuityCompass Progam.


For Participating Companies

Participating companies may access their AnnuityCompass dashboards here once the tool is live (est. timing is second half of 2019).

Transmission Specifications

LIMRA AnnuityCompass Lite Instructions

Compass Resources

Compass Programs

Explore your product buyer data and uncover sales and distribution patterns to help predict sales outcomes using LIMRA’s in-depth LifeCompassTM and AnnuityCompassTM database platforms.


Tackle your business challenges with the industry’s premier database of life insurance buyers.

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