Explore the investments and strategies executives are prioritizing to drive distribution productivity in life insurance amidst changing market dynamics.
Explore the investments and strategies executives are prioritizing to drive distribution productivity in life insurance amidst changing market dynamics.
Wholesalers are a critical link in the distribution channel. In this study, financial professionals shared their perspective on the vital role wholesalers play in their success.
Murach manages LIMRA’s insurance and investment intermediary/third-party distribution research program. She and her team conduct various research studies related to independent producers, wholesalers, and other distribution intermediaries including BGAs/IMOs, broker-dealers, wirehouses, and financial institutions. Murach also conducts advisor research and manages LIMRA’s Panel of Financial Professionals.
Murach is staff representative to LIMRA’s Wholesaler Leadership Summit and research liaison to LIMRA’s Independent Producer Marketing Committee and LIMRA’s Brokerage Committee. Murach is a graduate of Ithaca College and earned her LIMRA Leadership Institute Fellow (LLIF) designation in 2018.
Research Director, Distribution Research
LIMRA and LOMA
lmurach@limra.com