Skip to content

2025 Protected Retirement Income and Planning Study (PRIP)

Alliance for Lifetime Income by LIMRA 12/1/2025

The 2025 Protected Retirement and Income Planning (PRIP) research study, conducted by IPSOS, is the only study of its kind that simultaneously surveys consumers and financial professionals.

Summary

America is in the middle of a historic demographic shift, which we call Peak 65, with more than 4.1 million Americans turning 65 each year through 2027. What used to be 10,000 over the past decade is now over 11,200 every day, and 2025 is the peak of Peak 65. A concerning trend is emerging as a significant portion of the Peak 65 generation lacks sufficient protected income, putting them at risk of outliving their savings.

The 2025 Protected Retirement Income and Planning (PRIP) study is an annual study that exams the rapidly changing retirement planning landscape, behavioral shifts and attitudes towards retirement income and planning strategies, and the emerging role of annuities to protect retirement portfolios. In its seventh year, PRIP is the only research of its kind that surveys both consumers and financial professionals simultaneously.

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Related Research

A Generation at Risk: Unpacking Gen X’s Retirement Realities

Limited pensions, low confidence, and rising protection needs are reshaping Gen X’s path to retirement.

2025 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.

Changes in Annuity Production: Who’s Driving Growth and What’s Next

Annuity sales have nearly doubled in 5 years. What fueled this surge, and will those same forces keep driving growth?

Timing is Everything: How Outreach Drives Out-of-Plan Retention

Discover how the method and timing of plan provider contact can significantly influence rollover decisions and out-of-plan asset retention.

Benefits Understanding: The Intention Action Gap

Despite high employee interest in understanding workplace benefits, many still struggle to engage meaningfully with the information provided.

Did you accomplish the goal of your visit to our site?

Yes No