To better understand some of the features that consumers and to be intriguing, the 2026 Insurance Barometer Study found the following attributes to be most appealing from a list of existing and invented possibilities.
2026 Insurance Barometer Study
More Features, Less Complexity? The Life Insurance Paradox
Consumers are interested in life insurance products that offer more features while also asking the industry to simplify products to better facilitate their understanding of products.
Attractive Attributes Driving Interest Among Younger Consumers
Filter the data in this chart by clicking on a color bar in the chart legend.
