Complexity Remains a Core Barrier
Life insurance remains one of the least understood financial products. Consumers report greater understanding of nearly every other major financial product. Confusion — not lack of interest — continues to limit coverage, reinforced by widespread overestimation of cost. This disconnect influences coverage gaps, ownership patterns, and expectations for what life insurance should deliver today.
Understanding Gaps Drive Unmet Need
Limited understanding and cost misperceptions contribute to a significant life insurance need gap, even as premium growth continues.