| Life insurance is often viewed as an important source of financial and emotional security. Greater understanding can help consumers feel more confident taking the next step toward coverage. |
Market Opportunities
Young Canadians Need to Build Confidence in Life Insurance
Understanding the Basics Helps Consumers Take the Next Step
| Insights from Market Opportunity: Young Canadian Consumers |
A foundational understanding of life insurance can help turn interest into action.
Interest Exceeds Ownership
Life Insurance Means More Than a Death Benefit
Understanding the Product Helps Move Consumers Forward
Top Barriers to Purchase
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All the different emotions. Very confused, happy that I am at least starting it and taking the first step. But no clue how it works, what happens next. — Non-retail owner, less than 7 years residency
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Life stage and lack of dependents
Competing financial priorities
Complexity and lack of understanding