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Applied Research Solutions

LIMRA’s Applied Research Team partners with you to conduct the qualitative and/or quantitative research to capture the insights you need to:

  • Develop consumer insight

  • Test new products and messages

  • Evaluate market growth opportunities

  • And more

As the trusted source for industry knowledge, members call LIMRA first for solutions to their information gaps

Today’s business environment presents many new challenges, and the signposts leading to success aren't always clear or may even seem contradictory. You need to find the answers that will fill the information gaps and help set a direction. LIMRA’s Applied Research Solutions will provide you with the qualitative and/or quantitative data to make decisions across all product lines and distribution channels. Gain the knowledge you need to improve customer satisfaction, design a new product, test a product concept or product introduction and more!

Our team of research consultants will find the answers to your specific needs. We will work with you at all stages of the research project from helping you clarify the study objectives to writing the report, presenting the results and partnering with your team regarding the implications for your company.

Key Questions We Can Answer:

  • How do consumers determine the right amount of insurance to purchase?
  • How does price elasticity apply to employee benefit enrollment choices?
  • What’s your competitive positioning with your distribution partners?
  • How receptive are both consumers and advisors to your new annuity concept?

Types of Studies:



Support Needs

Employee Opinion Surveys

Product Design

White Papers

Needs and Preferences

Training Needs

Exit/Onboarding Surveys

Market Potential

Literature Reviews





New Products


Contact Us

Lynn M. Ferris

Business Development

Work Phone: (860) 285-7849

Michelle Lorenz

Sales Director, Applied Research Solutions

Work Phone: (860) 285-7736

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