Companies team with and through LIMRA to cost-effectively research hot issues. We can help you tackle the following and more:
If you are interested in accessing the results from any of the completed studies, please contact Lynn Ferris or Michelle Lorenz (contact info at the bottom of the page).
This consortia study is aimed at diving into the conversations and expectations surrounding the transfer of wealth between Baby Boomers and their beneficiaries. Topics around beneficiaries and baby boomers will be explored, to generate actionable insights on how to facilitate discussions, transfers, preparations, and long-term wealth management strategies. This research will help sponsors have a deeper understanding of how prepared financial professionals are to capitalize on this generational wealth transfer opportunity, as well as what support to expect from carrier partners.
This consortia study dives into the specific concerns and challenges SBOs face across various segments and understanding their financial priorities. How can various life insurance offerings serve as solutions to these challenges? We anticipate covering topics such as life insurance attitudes and preferences, financial priorities and challenges, and succession, transition, and estate planning. This research aims to provide actionable insights that will enable sponsors to better understand the financial priorities of small business owners, and how insurance products and services can effectively address their needs.
This study will explore the degree to which team-based models are being used, provide a deeper understanding of how various distribution channels are applying these team-based models and best practices, and the impact each teaming model has on metrics like productivity, recruitment, and retention. Sponsors will gain a deeper understanding of how their peers are applying team-based approaches, including best practices and common challenges, as well as insight into how these models resonate with financial professionals.
Entering 2023, the individual annuity market was coming off record sales and looking to maintain this momentum in 2024. At the same time, the aging U.S. population creates a favorable environment for annuity sales, with the Asian American being a great target, as they are the fastest growing racial group in the country. The Motivating Asian American Consumers to Buy Annuities consortia study will analyze the annuity-buying potential of this untapped demographic. This study will help sponsors gain a deeper understanding of the market opportunity within the Asian American community, how to better connect this community with annuity products, and segment-specific considerations of which to be mindful.
The annuity market has experienced record-breaking growth while variable annuity sales have declined. Folks want to know what the future of the variable annuity market holds, and what can be done to increase sales. This research will help sponsors gain insight into distributor and financial processional perspectives that will help inform market messaging and sales support strategies.
Diversity and Inclusion continues to be a topic of concern and focus across our membership, as the financial services industry desires to increase the level of engagement with historically underserved markets.
This study will seek to understand the unique needs, attitudes, and perceptions of various diverse client segments; evaluate how the needs of these segments might differ at various life stages; and uncover consumer preferences for products.
The series includes five reports — Asian Americans, LGBTQ+, Hispanic Americans, Black Americans, and the U.S. general population for comparison.
There are 33.2 million small businesses in the U.S., which accounts for over 99% of all US businesses. Learn about the priorities of small business owners and how insurance products and services can address their needs. Small business owners often represent a complex sale, and the results of this study will serve to guide advanced sales strategies. Although the research will focus on life insurance, it will ask about additional products such as annuities, long term care, and others. Sponsors will have input into the topics addressed by this research.
Increase your sales of financial services to women thus turning “sayers” to “buyers.” These survey results are compared to the 2018 findings which give us the ability to explore differences over time and a look at pre- and post-pandemic responses from each of the segments. The five segments we investigate are: young professional women, affluent women, mature women, stay-at-home moms, and sole women.
If you are interested in participating in any of our current studies, please contact Lynn Ferris or Michelle Lorenz (contact info at the bottom of the page).
With a declining number of advisors and a persistent gap in life insurance coverage, traditional distribution channels are struggling to attract and retain new talent, specifically younger advisors, emphasizing the issue of reaching underserved markets. Network Marketing Firms, or Multi-Level Marketing (MLM) firms, have emerged as a potential solution, however, the effectiveness and sustainability of the MLM model remain largely anecdotal. This study aims to fill this gap by providing detailed insights into the MLM distribution model, specifically quantify the distribution footprint, analyze the types of products being sold, understand the demographics of the market served, and identify growth trends and best practices. These findings will help carriers understand the potential of the MLM model to address the advisor shortage and coverage gap, while also identifying best practices to ensure profitability and compliance.
This study aims to provide comprehensive insights into the efficiency of key processes involved in individual life insurance policy management. Life insurance is facing increasing demands for efficiency and customer satisfaction. In a market as competitive as today’s life insurance carriers must continuously improve their operational performance to meet customer expectations and regulatory compliance. Sponsors of this study will gain valuable data to benchmark their performance against industry standards and identify areas for improvement.
According to research conducted by LIRMA and EY, 50 to 58 percent of small to midsize businesses (SMBs) expect to offer more benefits in the future than they currently offer. This trend represents a considerable growth opportunity for the industry. This study will analyze small business trends and offer a compartive analysis of small vs. midsize businesses to better understand market sizing, decision-making factors, the role of brokers and other partners, current and history trends, and more.
According to a recent Pew Research Center survey, approximately 26% of U.S. adults are part of the “Sandwich Generation,” defined as adults who have a parent aged 65+ and are either raising at least one child under age 18 or providing financial support to an adult child. Combining trending analysis and forward-looking exploration, this study will help carriers monitor long-term shifts and tap into unmet needs for innovative solutions. The study’s focus will allow sponsors to benchmark evolving needs and behaviors over time, identify actionable opportunities for product innovation, and tailor marketing messages to address both financial and emotional stress points.
The life insurance industry is facing increasing demands for efficiency and customer satisfaction. This study aims to provide comprehensive insights into the efficiency of key processes involved in individual life insurance policy management. This study will focus on underwriting, claims processing, policy owner services, and call center operations for individual term and permanent life insurance products. Carriers of this study will gain valuable data to benchmark their performance against industry standards and identify areas for improvement.