The unique characteristics of life insurance make managing the customer experience very different from other products. This program will help your company focus on the 5 drivers of life insurance CxP:
Customer experience (CX) is one of the few ways life insurance carriers and distributors can differentiate themselves. But how can you know how well your company is performing? LIMRA’s Customer Experience Benchmarking Program is the answer. This program reports three robust CX metrics and evaluates five key drivers of life insurance customer experience to help you gauge performance compared to peers and the industry. It includes four distinct studies focusing on key touchpoints (Shopping, Purchase, In-Force, and Claims) with consumers of interest (policyowner, beneficiary, and financial professional). The program helps executives like you
The flagship study in the program is our In-Force CX study, which uses a consumer panel and a 35-question survey to collect the consumers’ perspective of more than 30 top carriers, resulting in