LIMRA.com and LOMA.org will be offline for scheduled maintenance on September 14, 2026, from 7 p.m. to 12 a.m. ET.
MARKETING TOOLKIT CONTENTS
Marketing resources you can integrate into your plans and amplify with your audiences, including research, marketing collateral, thought leadership, social media posts, and more. All resources can be found in the attached zip file or linked below.
CONTENT THEME
Protecting retirement from the impact of potential cognitive decline.
NEW research by Chris Heye, Fellow at the LIMRA Retirement Income Institute reveals that identifying and managing health-related financial risks is central to retirement planning.
Audience: Financial Professionals, External
NEW research by Chris Heye, Fellow at the LIMRA Retirement Income Institute shows that behavioral factors and cognitive decline can influence retirement outcomes.
Item: 0288-2026 Decision Risk and Protected Income – Heye – 042026. Issued April 2026.
Audience: Financial Professionals, External
Social Media Shareables
Content to download and share with colleagues, clients and consumers.
Life Insurance Thought Leadership and Blogs
Read expert insights on the life insurance industry.
Life Insurance Awareness Month (LIAM) is an opportunity to change consumers’ perceptions. Help them see how coverage fits into their financial plans today and tomorrow.
Young adults are entering their prime working years and reaching major life milestones — buying a house, marriage and parenthood — making them ideal candidates for life insurance.
LIMRA and Life Happens study finds that the lack of knowledge may be contributing to coverage gap among young consumers.
A recent study, conducted by LIMRA and Bain & Company, explored how life insurers can improve consumer engagement and get more people to purchase coverage.
Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage. Learn how life insurers can better engage consumers to take action.
Is your brand strong enough to beat lower prices? Unlock how consumer trust, star ratings and perceived value are reshaping life insurance product preferences today.
LinkedIn Live: Helping Young Consumers See the Value of Life Insurance
Tuesday, September 23 at 12 p.m. EDT

Younger adults are the most likely to say they need — or need more — life insurance yet they are the least likely to own coverage. LIMRA research across multiple studies suggests that young consumers not only often don't believe they could afford a life insurance, they also don’t always appreciate the value and security a policy can provide. With competition from other financial products on the market, changing family dynamics, and decreasing attention spans, how can insurers effectively connect young adults with the value of life insurance?
Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.
More About Life Insurance Awareness Month
Join the Conversation This LIAM
Life Insurance Awareness Month resources are free to use and redistribute if attributed to LIMRA.
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