MARKETING TOOLKIT CONTENTS
Marketing resources you can integrate into your plans and amplify with your audiences, including research, marketing collateral, thought leadership, social media posts, and more. All resources can be found in the attached zip file or linked below.
CONTENT THEME
Protecting retirement from the impact of potential cognitive decline.
NEW research by Chris Heye, Fellow at the LIMRA Retirement Income Institute reveals that identifying and managing health-related financial risks is central to retirement planning. Audience: Financial Professionals, External
NEW research by Chris Heye, Fellow at the LIMRA Retirement Income Institute shows that behavioral factors and cognitive decline can influence retirement outcomes.
Item: 0288-2026 Decision Risk and Protected Income – Heye – 042026. Issued April 2026.
Audience: Financial Professionals, External
Read expert insights on the life insurance industry.
Tuesday, September 23 at 12 p.m. EDT
Younger adults are the most likely to say they need — or need more — life insurance yet they are the least likely to own coverage. LIMRA research across multiple studies suggests that young consumers not only often don't believe they could afford a life insurance, they also don’t always appreciate the value and security a policy can provide. With competition from other financial products on the market, changing family dynamics, and decreasing attention spans, how can insurers effectively connect young adults with the value of life insurance?
Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.
Life Insurance Awareness Month resources are free to use and redistribute if attributed to LIMRA.
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LIMRA Retirement Public Relations/Social Media Lead
Work Phone: (860) 285-7834
