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About MarketFacts

MarketFacts serves to help our readers improve their marketing and distribution effectiveness, with a broad array of articles authored by the leading minds in the industry. Each issue provides a comprehensive look into the forces that help executive decision makers grow their companies — whether they are insurers, banks, brokerage firms, investment companies, or institutional corporations.

Among the topics covered are:

  • Distribution strategies
  • Organizational growth
  • Consumer behavior and buying preferences
  • Market segmentation
  • Technology advancements in the marketing and
    distribution of financial products and services
  • Marketing and communication strategies
  • Issues facing companies that offer insurance,
    workplace benefits, and annuity products
    and services
  • Product innovation, development, and advancement
  • Sales and management development
  • Legislation and regulation impacting the industry
  • Globalization and financial integration

About LIMRA and LOMA

LIMRA and LOMA have a combined membership of nearly 1,200 insurance and financial services companies in 71 countries worldwide.

LIMRA has served the industry since 1916 — helping to advance financial services by empowering nearly 700 companies in 53 countries with knowledge, insights, connections, and solutions. We provide our members with global research, consulting, assessment, development, and compliance and regulatory services in the areas of insurance, workplace benefits, and annuities.

To learn more about LIMRA, please visit

LOMA — established in 1924 — helps to advance the financial services industry by empowering more than 900 companies in 57 countries with knowledge, insights, connections, and solutions. We promote excellence in management and operations, helping our member companies deal with challenges in the areas of technology, financial management, customer service, human resources, and education. The FLMI program has long been a designation of professionalism for the life insurance industry, and our courses develop expertise in financial services.

To learn more about LOMA, please visit

Readership and Purchasing Power

In 2021, we brought together two award-winning magazines, LIMRA MarketFacts and LOMA Resource. The new MarketFacts offers the best of both publications to industry leaders. As of July 2022, we are going fully digital, to enhance our member experience. Approximately 22,000 individuals at member organizations subscribe to our interactive digital edition.

As the premier publication for executive management in the financial services industry, MarketFacts reaches high-level decision makers with substantial purchasing power. Our readership is primarily composed of senior executives and upper-level managers with the authority to make purchase decisions within their respective companies.

MarketFacts Reaches Decision Makers, and Delivers Buying Power

  • CEO, CIO, CFO, and other C-suite executives.
  • 80 percent of our readers are decision makers.
  • Premium income of our audience in North America totals over $1 trillion.
  • The typical reader works at an insurance company with more than 3,000 employees.
  • Our members account for 95 percent of the $19.6 trillion worth of life insurance in force in the United States.
  • IT spending among these life insurers is estimated to be $400 billion.
  • Over half our readers are involved in the purchasing process of systems, services, and related products, including: policy administration systems, consulting services, financial or accounting software, e-commerce/internet systems, document management/imaging, reinsurance and bank services/asset management.


Our readers represent diverse functions across their organizations that include:

  • Information technology
  • Product development and support
  • Distribution channels
  • Marketing and communications
  • Sales force training and development
  • Management and executive training and development

Our readers also attend LIMRA and LOMA industry conferences and events that connect people to industry-specific research, knowledge, and solutions. MarketFacts receives bonus distribution at key events, as well as to LL Global Board, committee, and council members. We also offer opportunities to combine promotion through both advertising in the magazine and exhibiting at conferences. Please visit for LIMRA’s 2022 events and for LOMA’s 2022 events.

Editorial Calendar and Publication Schedule

July 2022 – January 2023 Issues


Focus Topic

Bonus Distribution Deadlines

Digital distribution - first week of month

In addition to focus articles, monthly content may feature insurance, workplace, annuities, and global trends

July Workplace Benefits:
Research and insights on trends in the workplace.
Supp. Health/ DI/LTC Conference
Insurance Inspired Conference (Asia)
Social Media
Articles/ad close:
May 31
Ad materials:
June 15
August Technology:
Tech trends in the industry.
Advanced Sales Forum
Social Media
Articles/ad close:
June 30
Ad materials:
July 15
September Annuities Compliance/ Financial Crimes Conference
Social Media
Article/ad close:
July 29
Ad materials:
August 15
October LIMRA Annual Conference
Uncertain Times: Unprecedented Opportunities
LIMRA Annual Conference
Latin American Conference
Social Media
Articles/ad close:
August 31
Ad materials:
September 15
November Customer Experience:
Trends in improving customer experience in the insurance and financial services industry.
Social Media
Articles/ad close:
September 30
Ad materials:
October 17
December Non-specific e-newsletters
Social Media
Articles/ad close:
October 31
Ad materials:
November 15
January 2023 Industry Forecast 2023:
Industry CEOs discuss their top-of-mind issues in tech, workplace, retirement, CX, talent, and more. Includes executive perspectives on the long-term outlook for the industry.
LL Global Board and Committees
Social Media
Articles/ad close:
November 30
Ad materials:
December 15

Note: The number of advertisements included in each issue will be at the discretion of the publisher.

2022 Advertising Space Rates

Ad Choice

Single Issue

3 Issues

6 Issues

Landing Page Ad
(JPEG format)
(medium rectangle 300x250)




Article Sidebar Ad
(JPEG format)
(skyscraper 160x600)




1-Page Advertorial
(700 px wide, JPEG)
(appears with company logo on landing page and in article format)




Note: Advertisers with current contracts for 2022 should contact Kristie Thymes at for updated offerings.

Ad Placement


Other Opportunities

Banner Ad on LOMA's Website

  • Over 240,000 total page views a month; 45,000 on home page alone

The site features information about LOMA’s education programs, conferences, research and more. You can choose from a LOMA home page ad, an ad that appears on many other Web pages, or choose a specific page.

Home page banners:
Standard: size 262 x 140 pixels, $3,500 a month.
(Home page purchase also includes a 262 x 140 pixel banner on 1 or 2 high-traffic inside pages.)

Inside page banners:
Standard: 262 x 140 pixels, $1,200 a month on a high-traffic page.

Tech Directory banner: $1,200 a month

Note: All banner ads subject to rotation
Banner specs: GIF (preferred) or jpg files. No Flash.
Animation OK. 3 loops max.
Maximum file size: 50 kb Please supply link, do not build link into ad

Note: LIMRA and LOMA members will receive a 5% discount on website banner ads.

Thought Leadership Sponsorship Package

MarketFacts offers the innovative Thought Leadership Sponsorship, which gives you extensive, year-round multimedia exposure highlighting your company’s thought leadership, brand and products/services to an audience composed of insurance management professionals at LIMRA and LOMA member companies, which represent assets of 2.8 trillion and premium income of $633 billion in North America.

Technology Directory

The Technology Directory is online year-round, as a featured part of LOMA’s website. It receives over 65,000 views annually.

E-Newsletter Sponsorship Ads

A limited number of sponsorships for the Member Connection e-newsletter are available.
Distribution: Over 22,000 monthly, opt-in list.
Cost: $1,800 month (primary); $1,200 month (secondary)
Ad size: 200 x 200 pixels or 350 x 150 pixels. GIF files only, no animation.

Sponsored White Papers

We will post your white paper on (White Paper Page) and promote with a banner ad linking to it.
Cost: $3,200 a month.

Advertising Policies

  • Insertion orders are required and must contain full instructions. Submitting an order implies acceptance of all terms outlined in this Media Kit.
  • Payment for advertising is due 30 days after the invoice date. A service charge of 1½ percent per month (18 percent per year) will be charged to accounts overdue by 30 days or more.

Contract Regulations

  • The publisher’s liability for any error will not exceed the charge for the advertisement in question.
  • The publisher shall not be liable for any costs or damages if, for any reason, an advertisement is not published.
  • The publisher is not liable for delays in delivery and/or nondelivery in the event of fire, flood, or act of God, labor or material shortage, transportation interruption, or any condition beyond the control of the publisher that affects production or delivery.
  • The publisher shall hold the advertiser and/or its agency liable for such monies that are due and payable to the publisher for advertising that was ordered by the advertiser/agent and published.
  • The positioning of advertisements is at the discretion of the publisher unless the advertiser/agent agrees to pay for a special position in the magazine.
  • Ad orders may be canceled by the publisher if the advertiser/agent fails to pay accounts when due.

Permission Requests

If you are a company or academic institution that would like to secure permission to reuse content from MarketFacts: Your Resource for Industry Insights, please visit . Simply enter the publication title and you will be able to choose from a list of options regarding how you would like to reuse the selected content and complete the transaction. is operated by the Copyright Clearance Center, Inc. (CCC), a global rights broker and not-for-profit organization LIMRA has partnered with to offer efficient and timely permission to use this copyright-protected material. CCC provides licenses and registration for a variety of uses and can be reached at 978-750-8400. 


Stilla McMahon

Editor-in-Chief, MarketFacts

Work Phone: (860) 607-9033

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