New Study Finds Marketing to Middle Market Requires Nuanced Approach
WINDSOR, Conn., June 25, 2014 — A new study of the middle market, conducted by LIMRA and Epsilon, shows that consumers within this segment have very different financial priorities and widely varying perceptions of risk and the role of life insurance in a financial protection plan.
The Facts of Life and Annuities (2014)
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Less than Half of Middle-Market Consumers Own Individual Life Insurance Creating a Gap in Protection
WINDSOR, CT, Sept. 2, 2014 — A LIMRA study on middle-market consumers found that only 46 percent own individual life insurance,revealing a critical gap in protection.
Middle Market Households Own Majority of Permanent Life Insurance
As the financial services industry calculates opportunities in the middle market a new LIMRA report finds middle market households own the majority of individual permanent life insurance inforce.