New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Individual Life Combination Products
A detailed look at the state of the combination product market. New 2024 Annual Review.
2025 Institutional Retirement Reference Guide
Data and more data about workplace retirement plans and their stakeholders.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New April and May 2025 data.
New Life for Life Insurance: Revitalizing Industry Growth
Marketing and distribution alignment is key to closing the life insurance coverage gap and accelerating growth. Discover how carriers can unlock this opportunity.
- Research Abstract
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
