New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
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Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.
U.S. Consumer Sentiment (April 2026)
Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New February 2026 data.
Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection
This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.
