New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
U.S. Workplace Benefits Yearbook
Read the most comprehensive overview and gain insights into key factors impacting the U.S. workplace benefits market.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New May 2026 data.
A Widow’s Walk to Financial Confidence
A Widow’s Walk to Financial Confidence research paper explores the complex financial and emotional realities women face after the loss of a spouse.
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2026 data.
