New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
U.S. Individual Disability Income Insurance Sales
Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q1 2026 data.
2025 Financial Crimes and Fraud Prevention Benchmarking Study
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New Q1 2026 Data.
2026 BEAT Study: Benefits and Employee Attitude Tracker
Discover employee attitudes and opinions about workplace benefits and overall employment issues.
- Research Abstract
- Consumer
- Generations
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Insurance Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Health Insurance
- Life Insurance
- Long-Term Care Insurance
- Medical Insurance
- Supplemental Health
