New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance. Now available — Modernizing Life Insurance (Report 2) Infographic.
Executive Insights into Life Insurance Productivity 2024
Explore the investments and strategies executives are prioritizing to drive distribution productivity in life insurance amidst changing market dynamics.
- Research Abstract
- Thought Leadership
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
- Operations/Administration
- Talent Management
U.S. Workplace Supplemental Health Insurance
Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q2 2024 data.
The Retail Retirement Reference Guide — Sixth Edition
The Retail Retirement Reference Guide (Sixth Edition) provides a wealth of facts and insights at your fingertips.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New July 2024 data.
