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Today’s Benefit Advisor: A Vehicle, a Driver, or a Passenger? (2018)

Today's Benefit Advisor

Industry Issues

Do employers still need benefit advisors? Advisors have played a critical role in the employee benefits marketplace for many years, yet a significant number of employers say they would purchase medical and nonmedical benefits directly from carriers to achieve substantial cost savings.

Key Findings

  • 70% of all employers reported having an outside advisor
  • The top services employers want from advisors remain problem resolution with carriers and carrier selection
  • Penetration rates for many nonmedical benefits increased significantly for employers who worked with an advisor compared to the ones without a benefit advisor

Today's Benefits - Flyer

Today's Benefits Advisor - Graphic 2

Today's Benefits Advisor - Graphic 3

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Meet the Project Director

Yuliya Babushkina
Assistant Research Director, Insurance Research

Babushkina joined LIMRA in 2004. Her responsibilities include managing U.S. group dental surveys and various studies in group product research, such as the Conference Practices Survey, Broker Panel Surveys, and the Dental Metrics Survey. Her current area of concentration is health care reform and its effect on employers, employees, carriers and brokers.

Babushkina received her diploma in history from Moscow State University (Lomonosov’s) (Russia). She has a master’s degree in history from Bowling Green State University and a master’s degree in survey research from the University of Connecticut.

For more information, Email

Yuliya Babushkina