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Chasing After Gen Z: What the Next Generation Is Looking for From an Employer

Chasing After Gen Z

Industry Issues

As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity. This project surveyed 1,500 young adults age 18 to 22 to explore how the leading-edge Gen Z view their future employment and what characteristics are important to them.
Reports in the Series

Attracting Gen Z: What Benefits Do They Really Want?

Chasing After Gen Z


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Key Findings

There is one key finding that plan sponsors (and your company) need to keep in mind when approaching Gen Z: They are far from what some stereotypes suggest.

Read this report to learn whether Gen Z prefers:

  • Gig assignments or full time employment
  • Remote work or a corporate office
  • Text- or voice-based communication
  • Frequent feedback or increased autonomy
  • Independent or collaborative work preferences

Download the report for details.

The Truth About Gen Z

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Group and Worksite Benefits Conference

Meet the Project Director

Yuliya Babushkina
Assistant Research Director, Insurance Research

Babushkina joined LIMRA in 2004. Her responsibilities include managing U.S. group dental surveys and various studies in group product research, such as the Conference Practices Survey, Broker Panel Surveys, and the Dental Metrics Survey. Her current area of concentration is health care reform and its effect on employers, employees, carriers and brokers.

Babushkina received her diploma in history from Moscow State University (Lomonosov’s) (Russia). She has a master’s degree in history from Bowling Green State University and a master’s degree in survey research from the University of Connecticut.

For more information, Email

Yuliya Babushkina