On this page you will find dozens of resources for no cost and low cost marketing professional development in the following areas: Content Development, Strategy, Digital, Multimedia, Social Media, PR, Editorial, Design, and Project Management.
Here's a collection of the resources we discussed at The Marketing Conference, organized with digital links for your easy use.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —and, ultimately, to drive profitable customer action.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
A company’s marketing strategy consists of long-term activities that contribute towards developing strong brand awareness. This strategy combines all of an organization's marketing goals into one comprehensive plan.
Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.
Public Relations helps companies to promote and protect their brand. PR improves an organization's reputation through a variety of channels, including thought leadership pieces, influencer connections, and networking strategies.
