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Brand awareness has long been a critical success factor in life insurance — but in an increasingly fragmented and competitive market, staying top of mind is harder than ever. Join LIMRA as we unpack new research that explores which life insurance brands consumers recall most, what drives their awareness, and how advertising, product ownership, and reputation play pivotal roles.

The LIMRA Annual Conference is a premier gathering of senior executives across the financial services sector, including life, annuities, and workplace benefits. Known for our top-tier keynote speakers and thought leadership, we offer strategic insights and high-level networking for industry leaders — a must-attend for executives.

Join us for a discussion with Alison Salka, principal consultant, LIMRA and LOMA, and Alison Douglass, partner at Goodwin Law, on the growing legal risks facing retirement plans and how your organization can prepare.

Created by advanced sales professionals, the Forum provides advice from industry leaders with unique expertise in this segment of the financial services market. Whether you are struggling to do more with less or experiencing the challenges of organizational change, attending the Forum will give you unparalleled insights from peers and implementable ideas from experts.

In this webinar, we'll explore the powerful link between internal culture and customer trust, how marketers can lead the charge in experience design, and what it takes to turn loyal customers into passionate brand advocates.

Join us for an engaging and informative session as we explore the shifting landscape of life insurance in 2025.

Network with your peers and leading industry experts while gaining insight into the latest trends in supplemental health products — accident insurance, critical illness, and hospital indemnity — as well as individual disability insurance and long-term care/combination products — at the 2025 Supplemental Health, DI & LTC Conference.

In the next episode of Industry Insights with Bryan Hodgens, Bryan will talk with Matt Drinkwater, corporate vice president of LIMRA annuity and retirement research, who will discuss new research examining how and why investors make the decision to roll over their DC plan assets into an IRA and what financial services companies can do to influence their decision.

Join Russ Anderson of LIMRA and Kathy Stokes from AARP as they have a conversation diving deeper into the current state of Fraud in the United States, what's driving the increase in fraud and how it continues to succeed, and what financial professional and institutions can do to combat the issue.​