In response to member demand for ongoing insights and thought leadership, LIMRA and LOMA recently upgraded its flagship publication — MarketFacts — to a monthly, all-digital format.
“This update provides members with more timely and relevant information focused on industry trends and priorities,” said Tina Beckwith, chief marketing officer, LIMRA and LOMA. “The new platform is designed to equip our members with the latest knowledge and insights to help them inform their strategies and achieve their business goals.”
For more than 100 years, LIMRA has been the source for industry knowledge and insights. A 2021 survey of life insurance executives finds:
- Nine in 10 say they look to LIMRA and LOMA to understand the current trends in the industry.
- Eighty-one percent say they turn to LIMRA to gain market intelligence for their business strategies.
- Seventy-eight percent say LIMRA’s communications are valuable.
“We’re excited about the new format and frequency of the digital magazine,” said Mary-Beth Selby, MarketFacts’ editor-in-chief, LIMRA and LOMA. “It allows us to showcase our research more frequently, provide additional executive insights through bylines from member and partner companies, and reach a more diverse and multigenerational audience.”
In addition to monthly focus topics, the publication features articles on topics that are top-of-mind for industry executives, including insurance, workplace benefits, annuities and global trends.
The inaugural issue of the new MarketFacts published on July 15, 2022.