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WINDSOR, Conn., Aug. 18, 2011 — Variable annuity (VA) sales jumped 16 percent in the second quarter when compared to the prior year, to reach $40.9 billion, according to LIMRA's second quarter 2011 U.S. Individual Annuities Sales survey.

"Variable annuity sales grew 20 percent in the first half of 2011, reaching $80.7 billion," said Joseph Montminy, LIMRA assistant vice president, annuity research. "Recent market volatility will certainly affect third quarter VA sales but consumer demand for guaranteed income protection will continue to drive sales of VAs with guaranteed living benefit (GLB) riders. Eight-seven percent of new VA sales elected a GLB rider (when available at purchase) in the second quarter of 2011."

Total annuity sales hit $62.4 billion in the second quarter, an increase of nine percent compared to prior year. Year-to-date, annuity sales reached $122.4 billion, improving 13 percent from the first six months of 2010. For the fifth quarter in a row, VA sales have improved, boosting overall annuity sales.

Fixed annuity sales continue to struggle in the current low interest rate environment, falling one percent in the second quarter compared to prior year. However, at $21.5 billion, fixed annuity sales grew six percent compared to the first quarter of 2011. In the first half of 2011, total fixed annuity sales grew one percent over prior year, reaching $41.7 billion.

After a strong first quarter, book-value sales recorded a slim one percent increase to $8.5 billion in the second quarter of 2011 compared to the second quarter of 2010. Year-to-date, book-value sales grew six percent, to reach $17.2 billion.

Market-Value Adjusted (MVA) sales declined in the second quarter of 2011, down 13 percent to $1.4 billion when compared to prior year. Year to date, MVA sales dropped three percent, totaling $2.8 billion.

While indexed annuity sales declined one percent in the second quarter of 2011 when compared to prior year, sales increased 14 percent from the first quarter of 2011, to reach $8.1 billion. This brings indexed annuity sales close to the record levels experienced in 2010.

Immediate annuities posted record sales results in the second quarter, up five percent compared to prior year and 22 percent from prior quarter, to reach $2.2 billion.

A list of the top 20 writers of overall total annuities, variable annuities and fixed annuities ranked by second quarter 2011 sales results, as well as the second quarter Annuities Industry Estimates Chart, can be found in the updated Fact Tank.


LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

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